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When David Sullivan was pressed on why West Ham bothered to move to the London Stadium, the lack of substance to his argument offered a window into the club’s dysfunction. “I just think we feel like a big club,” Sullivan said in an interview with the Guardian in December 2017. “Not a tinpot club. When players come to look at West Ham, they look at where you play.”
Look deeper, though. Analysing the club chair’s answer nine years on, the conclusion is that this is an owner whose desire to win is cancelled out by his listlessness. Feeling like a big club, after all, is not the same as being a big club.
