Big Stat replaces Big Sam: how Premier League clubs recruit elite managers | Will Unwin
Brighton and Brentford lead the way as the age of the managerial big beast has been superseded by the dawn of data
It feels as if the days of sacking a manager for a run of defeats then scrolling through the Filofax to find numbers for Big Sam, Big Mick, Massive Moyesy or Huge Harry are coming to an end. There will always be a time and place for managerial heritage but clubs are increasingly mining statistics to help find the best fit for their strategy, players and even brand.
In the Premier League there are no job adverts and applications will not be accepted. Instead the search will start long before the paperwork for the latest P45 begins.
