Chips in strips: Brentford move to stop counterfeit market in match-worn shirts
Microchips aim to prove authenticity of player-worn kitFirst use comes in Wednesday’s visit of Everton
Brentford are to integrate microchips into their match-day shirts that will prove their authenticity, in a move against the growing market for counterfeit football kits.
Beginning with Wednesday night’s Premier League fixture against Everton, Brentford will become the first English side to wear shirts that provide a digital guarantee of their provenance, crucial for merchandise often sold for substantial sums at auction.
