David Beckham becomes ambassador for Chinese tech group sponsoring Euro 2024
Ex-England footballer’s deal with Alibaba’s AliExpress follows tie-ups with Hugo Boss and SharkNinja
The former England footballer David Beckham has signed up as a global ambassador for AliExpress, an online retail platform owned by the Chinese tech group Alibaba.
The deal comes in the run-up to the Euro 2024 football tournament, which starts in June, and is the latest tie-up for Beckham, following hot on the heels of partnerships with the suit maker Hugo Boss and the air fryer maker SharkNinja in recent weeks. He is also an ambassador for Tudor watches, Tempur mattresses, Unicef, and Nespresso coffee machines, and he also fronts a Walkers crisps ad.
