Graceful, intelligent and friendly: Sven-Göran Eriksson never lost his cool | Adrian Bevington
The FA’s former communications chief remembers a manager who handled every situation in the same admirable manner
Sven-Göran Eriksson was not the type of man who only cared about powerful people – he was interested in everyone he worked with, regardless of their status. Sven always made you feel you mattered; he had a great deal of class.
I worked closely with him (as the Football Association’s director of communications) during his time as England manager and he made an incredibly positive impact on my life and career.
