ITV weighing up whether to show adverts during 2026 World Cup drinks breaks
All World Cup matches to break after 22 minutes of each half
Adverts can be either normal breaks or split-screen version
ITV is in talks with their commercial partners about showing adverts during the mid-half drinks stoppages that will take place in every match at this summer’s World Cup.
Global broadcasters have been briefed on Fifa’s stipulations for the three-minute hydration breaks, which will take place after 22 minutes of each half irrespective of the temperature.
