Mainstream TV audiences for Women’s Super League dropped 35% last season
Women’s sport TV coverage down for first time since 2021
But engagement up across social media, says new report
Average broadcast audiences for the Women’s Super League have dropped by 35% year on year, a new report by the Women’s Sport Trust has found, but there have been vast increases in engagement for women’s sports across social media platforms.
In rugby union, average audiences per game for the Women’s Premiership were up 86% on TNT Sports last season, while England’s Red Roses saw 75% more TikTok views than England’s men’s rugby union side between January and April 2025.
