Moving the Goalposts | World Cup is a chance for women’s football to go mainstream in Brazil

The country’s passion for men’s football is well-known but 2027 could change the dynamics completely

Last month Brazil won the race to host the 2027 Women’s World Cup. The tournament is scheduled to open on 24 June of that year at the Maracanã, the venue for the finals for the 1950 and 2014 men’s editions. The Brazilian Football Confederation (CBF) is confident that hosting it will boost the women’s game in the country, attract new investment and increase public interest.

Brazil’s bid focused on sustainability, with all stadiums already meeting Fifa standards, having been built or renovated for the 2014 men’s World Cup. The organising committee promised free public transport for ticket holders on game days and will arrange official fan festivals, similar to those seen in Australia and New Zealand last year. The bid highlighted the “natural” passion for football in Brazil and emphasised the growth in the women’s game and the benefits for future generations of girls and women.

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