NWSL expansion team BOS Nation FC sorry for ‘transphobic’ rollout campaign
BOS Nation FC apologizes for ‘Too Many Balls’ adClub will compete in NWSL starting with 2026 season
The National Women’s Soccer League expansion team in Boston apologized on Wednesday for a ‘Too Many Balls’ marketing campaign that drew a harsh reaction from the transgender community and others.
A day after unveiling the slogan as part of the rollout of the team name BOS Nation FC, the organization posted on X that “we missed the mark” with an attempt to “create a bold and buzzworthy brand launch campaign”.
