Sven-Göran Eriksson chased trophies and the good life as a single pursuit | Paul Hayward
The former England manager, who has died aged 76, was guided as much by the pleasure principle as tactical ideas
It takes a mammoth effort by today’s leading football managers not to have their personalities bent out of shape by the money and power all around them. Sven-Göran Eriksson refused to yield. He was the last to be guided as much by the pleasure principle as tactical ideas.
Eriksson died as he lived: as his own man, with his lust for life intact, not as a head of department forced by private equity or a nation state to play the earnest tactical genius. Where today’s upwardly mobile coaches hope to convince dressing rooms full of multimillionaires of their credibility, Eriksson impressed his players with a narrow coaching manifesto but a broad appreciation of human nature.
