WSL agrees record £65m domestic five-year TV deal with Sky Sports and BBC
Almost all top-flight games to be broadcast from 2025Sky Sports contributing vast majority of investment
Sky Sports and the BBC have agreed a new five-year, shared domestic broadcast rights deal to show almost every single Women’s Super League match live on television from the 2025-26 campaign.
The value of the deal is undisclosed but the Guardian understands the rights fee is worth approximately £65m across the duration of the five seasons, plus all the production costs on top of that, taking the broadcasters’ total investment in the women’s game to comfortably over £100m. The new agreement represents a vast increase on the current deal, which is understood to be worth in the region of £7m-8m per season.
Sky Sports are understood to be contributing the vast majority of that investment and, in return, they have been given up to 118 live WSL matches per season, 78 of which will be exclusive to Sky, and the commercial broadcaster will also have 75% of the first-choice picks.
The BBC has committed to showing up to 21 matches per season live, 14 of which will be exclusive to BBC television, and the remaining seven will be shared. Any matches not selected for live television broadcast will be shown live on YouTube, as part of an expansion of the new partnership agreed with the streaming platform this summer. It means fans will be able to watch all 132 games in a WSL season live either on television or online.
